Today I received the latest newsletter from Marcus Sheridan aka The Sales Lion. In his latest newsletter Marcus talks about bloggers who are struggling to get traffic to their articles – and a common problems that Marcus finds is people who are writing credible content with poor headlines.
And this ties in really nicely – and with a large dollop of synchronicity – with some Video Consulting I’m doing at the moment with a friend of mine.
Here’s the skinny: my friend Mark has started a website called Learn How To Garden. Mark is (a) not computer literate and (b) dyslexic. So written posts are not his forte.
And he’s embraced video in a way that’s surprised and delighted me – in 5 months he’s managed to get over 60 videos uploaded to his YouTube channel and embedded on his website.
So he’s done really well – mostly. I did an audit of his YouTube channel/Website last week and there’s one big problem with his videos that if he fixes I’m pretty sure will result in a massive improvement in terms of traffic, subscribers, etc.
You probably won’t be surprised when I tell you that his video titles are letting his video marketing efforts down – his titles are poor and too generic.