Firstly, Happy New Year!

If you’ve been checking in on your favourite blogs over the New Year there have been a slew of two types of posts.  One is a ‘what are your goals’ type of post.  And the other is a ‘predictions for 2012’ type of post.

Subscribers to One Spoon will have read my first goals post a week or so back.  And the whole Goal Process is something that I’m spending a lot of time on learning about, and will be posting about it in greater detail as I think it’s an absolutely fundamental business activity that is not given its due importance.

So to keep in with the ‘in crowd’ I’m going with a prediction post. You can probably guess what my prediction is going to be – it’s telegraphed by the title of the post – but I think in 2012 the mid priced eBook (say $37 to $97) is going to give up the ghost and quietly expire. [Read more…]