I’ve got to be honest with you – list posts aren’t normally my thang. But three times in the last few days I’ve been asked by blogging folk that I like and admire to recommend them some books – so I thought the easiest way would be to post a list with some short thoughts on each book. [Read more…]
It’s been a theme recently on the One Spoon blog that one of the activities that bloggers and content marketers should do to get ahead of their competition is make their writing better. (This of course assumes that the majority of your content in your content marketing is written and not audio or video).
And a related theme that we’ve looked at recently – most noticeably in the ‘Lessons From Tiger Woods For Content Marketers’ Series – has been that to actually improve your writing you have to split the activity of writing from the activity of practicing your writing. That’s a very subtle and powerful distinction – if you understand that, and more importantly implement it, you’ll find yourself pulling away from your competitors. [Read more…]
None of which were ever published by the way, though that’s not relevant to this post. What IS relevant to this post is the writing experience I had turning out my fiction stories.
There were good days. Days when it was like taking dictation, when it was like there was a voice whispering a torrent of words in my ear, telling me what my characters said to each other, directing the actions of my characters as they moved around the canvas of my story. [Read more…]
If you’ve read some of the posts on the blog section of the website, you’ll have noticed that I use movie stories to illustrate points in various points. That’s because a lot of the underlying stories of movies are structured upon a model of story called ‘The Hero’s Journey.’
And the reason both Hollywood AND cinema audiences love stories that use this model is because The Hero’s Journey allows the storytellers and filmmakers to create stories that are entertaining, whilst simultaneously mapping out an accurate psychological representations of the human experience.
And on a subconscious level, it’s how deeply the audience resonates with this psychological representation that ultimately determines how much they enjoy the film. And if they really enjoy it, their natural reaction is to tell their friends.
The films that go on to make big bucks at the box office do so based on word of mouth. Initial advertising will create an interest in a film – but that interest won’t be sustained if people who see the film don’t recommend it to their friends. Most Hollywood movies have an opening weekend ‘spike’ and then viewing figures go downhill rapidly
The major blockbusters though have an opening weekend spike, and then return consistent viewing figures for many weeks. (These films are the multi billion dollar grossing films – like Avatar, Titanic and Lord of The Rings).
Which Brings Us To Shawshank Redemption [Read more…]