In the last couple of years the number of courses out there on the subject of video marketing has multiplied exponentially. Everyone and his dog is lecturing us that video/YouTube marketing is a brilliant way to market our business (which is true), and that the costs of entry have never been so low (also true), and that all you have to do is buy a cheap camera, point it at yourself and start recording and then post that to YouTube and….bang! you’ll get instant views to your videos which you can direct to your website.
Um. Nope. That’s wrong. And not just wrong – but seriously wrong.