If you’re building an online business then unique, quality content should be a major part of your business strategy. Not only is content in the form articles and blog posts what you use to attract traffic to your website, but longer form content (e.g. eBooks, reports, etc) is what you will need to use to persuade people to subscribe to your mailing list. [Read more…]
In the Wachowski brothers film ‘The Matrix’ there’s a key scene in the first third of the movie where Keanu Reeves character is offered two pills. If he takes the blue pill nothing changes for him and life will carry on as before. If he takes the red pill however he will learn the truth, the answer to the question: What is the matrix?
Blue Pill. Or Red Pill. It’s a decision that will change his life forever
What’s The Matrix Got To Do With Running An Online Business? [Read more…]
For most people starting out in the process of building an online business the number 1 priority is to start generating some income. And this is understandable – the sooner that you start generating income, the sooner your business idea can be seen as a viable idea.
But to secure the long-term future of your business you’ve got to do more than build your income levels – you’ve got to build business assets. For most online businesses, there are two major business assets that you should be building from Day 1. Asset Number 1 is your List. And Asset Number 2 is your Content. Let’s have a closer look at them.
Asset Number 1: Your List [Read more…]
If you’ve read some of the posts on the blog section of the website, you’ll have noticed that I use movie stories to illustrate points in various points. That’s because a lot of the underlying stories of movies are structured upon a model of story called ‘The Hero’s Journey.’
And the reason both Hollywood AND cinema audiences love stories that use this model is because The Hero’s Journey allows the storytellers and filmmakers to create stories that are entertaining, whilst simultaneously mapping out an accurate psychological representations of the human experience.
And on a subconscious level, it’s how deeply the audience resonates with this psychological representation that ultimately determines how much they enjoy the film. And if they really enjoy it, their natural reaction is to tell their friends.
The films that go on to make big bucks at the box office do so based on word of mouth. Initial advertising will create an interest in a film – but that interest won’t be sustained if people who see the film don’t recommend it to their friends. Most Hollywood movies have an opening weekend ‘spike’ and then viewing figures go downhill rapidly
The major blockbusters though have an opening weekend spike, and then return consistent viewing figures for many weeks. (These films are the multi billion dollar grossing films – like Avatar, Titanic and Lord of The Rings).
Which Brings Us To Shawshank Redemption [Read more…]
Now I’ve had a couple of emails since then from people who put potential business ideas to those tests, and came up wanting. And they asked me for my advice about whether they should proceed or whether they should look for another idea. [Read more…]