If you are doing content marketing for your business (whether online or offline) video is becoming a crucial tool in your playbook. If you’re lucky none of your competitors are using videos in their promotional strategies. But if you do have competitors using video, you can leverage their videos in your content marketing! This mini series within a series will show you three ways of doing that..
The first method of leveraging other people’s videos is probably the most well known: it’s using Video Responses.