You’ve probably heard of Danny Iny from Firepole Marketing – the guy is a monster when it comes to guest posting. In fact he’s been dubbed the Freddy Kreuger of blogging – which in itself is a great lesson in how to take a casual comment in an email and turn it into a handle that people will remember.
A few months ago Danny sent me some excerpts from his upcoming book Engagement From Scratch. And he asked me to read it and give him a one paragraph review if I liked what I read.
Being a klutz I didn’t realize he wanted the review to be printed in the book – so my review came too late for his publication schedule! But when I finally got round to it we caught up via email and I asked him some questions on the process of launching a physical book. Here are those questions and Danny’s answers. [Read more…]