If you’ve read some of the posts on the blog section of the website, you’ll have noticed that I use movie stories to illustrate points in various points. That’s because a lot of the underlying stories of movies are structured upon a model of story called ‘The Hero’s Journey.’
And the reason both Hollywood AND cinema audiences love stories that use this model is because The Hero’s Journey allows the storytellers and filmmakers to create stories that are entertaining, whilst simultaneously mapping out an accurate psychological representations of the human experience.
And on a subconscious level, it’s how deeply the audience resonates with this psychological representation that ultimately determines how much they enjoy the film. And if they really enjoy it, their natural reaction is to tell their friends.
The films that go on to make big bucks at the box office do so based on word of mouth. Initial advertising will create an interest in a film – but that interest won’t be sustained if people who see the film don’t recommend it to their friends. Most Hollywood movies have an opening weekend ‘spike’ and then viewing figures go downhill rapidly
The major blockbusters though have an opening weekend spike, and then return consistent viewing figures for many weeks. (These films are the multi billion dollar grossing films – like Avatar, Titanic and Lord of The Rings).
Which Brings Us To Shawshank Redemption [Read more…]