In Tip 8 – Know Your Video’s Purpose – I talked about three different types of videos. Those three different video types were:
- To attract people to your website (attraction videos).
- To persuade people to buy your products or services (conversion videos).
- To help people who’ve brought your products or services actually use them (consumptionvideos).
For those folks who are using video as a fundamental part of their content marketing strategy, attraction videos are the type of videos that you should be making the most of.
The job of the attraction video is simply to attract people to your website – and the mechanism that you use to direct people from your attraction video(s) to your website is the Call To Action.