Let me start by asking you 4 questions:

• (1) Are you a newbie blogger?
• (2) Do you plan to generate revenue from your blog?
• (3) Do you have a concrete business strategy in place?
• (4) If so, does it sound like this:

“Build Up Blog – Then Monetize?”

If you answered ‘No’ to question 3, and ‘Yes’ to the other questions then you need to read on.

In theory this model sounds plausible: you build an audience; once you’ve built an audience then you start selling to that audience (they know you, they trust you, they perceive you as an expert…yada yada yada, all the things you’ve been taught).

But there’s a massive flaw built into this business model – and it’s potentially undermining your long-term goals. [Read more…]