Well, listen up a moment and check out my review of this new book by Michael Martine of Remarkablogger which is called How To Write An eBook That Doesn’t Suck.
First of all let me get the proprietaries out of they way. I know Michael. Our paths have crossed on a private forum that we’re both members of. And we email a bit. And tweet a bit. And he was gracious enough to publish a Guest Post of mine on his blog earlier this week.
So we do have a connection.
But there’s no affiliate link here. If you go and buy Michael-s eBook – and I think you should as you’ll see – I get nothing. Nada. Zip. Zilch.
And that’s totally cool. If this book sounds like it will help you, well Michael was the guy who wrote it, he should earn a few dollars for doing so. So let’s press on with the review.
What’s How To Write An eBook That Doesn’t Suck About?
This eBook is about writing eBooks of course! It does what it says on the tin. however there’s an important sub-head to the title of the book that gives it an interesting slant. The full title of the book is How To Write An eBook That Doesn’t Suck – And Sell It From your Blog.
And this is the first eBook about creating eBooks that talks about it from a Blogger’s perspective. Michael’s got a unique take on how a Blogger can take what they do on a regular basis – i.e. blogging, duh! – and create their eBook using that system.
(I wrote about this in my post How To Write an eBook – The Outline And Bundle Method – so it’s natural that this should resonate with me.)
Michael then goes on to talk about writing to teach, how to format your eBook so that it looks cool, packaging and adding graphics.
There’s a section on how to sell it from your blog too – and there’s some really innovative thinking in these sections. Michael introduces a couple of ways that you can promote your book via your blog without really writing sales letters – there’s the Reverse Sales Letter series of posts, the Excerpt Series of Posts and the Sales Letter Post.
There’s also some brief instructions on creating a sales page, what to include, tone to take etc etc.
And that’s it – in around 77 pages.
What’s Good About How To Write An eBook That Doesn’t Suck?
As I said, this is the first time I’ve seen this topic addressed specifically for bloggers – and the ideas about how to use your blog to launch your eBook are really top class.
There’s a section that will help you decide if you should write and sell your eBook, or give it away to build your list too. That’s handy information and worth checking out.
The whole tone of the book is great – Micheal has a clear writing style but doesn’t take himself too seriously. A few of his asides had me laughing out loud – e.g:
“How many of you know Brainy Smurf computer nerds who can’t communicate the simplest thing to someone else without losing their cool? They’re geniuses with the communications skills of algae.”
Also the price tag is good. Michael has priced at the ‘you’d have to be an idiot not to buy it, Kindle price tag’ of $9.99. So it’s inexpensive – but don’t let that undervalue the contents (something that he also talks about). There’s a guarantee too – if you don’t learn anything, you get to keep it and you get a refund. So its low risk/no-risk.
How Could The Book Be Better?
Simple: some more detail.
There is some great info in this book – the three or four pages on using your blog to sell your eBook are worth the price of entry on their own – but personally I’d have preferred to have seen more detail. And been willing to pay for that detail too.
If you are building up your blog audience and thinking about leveraging that audience by creating eBooks, this book should definitely be on your shopping list. I’m absolutely positive that this book will help you write your eBook(s) and more importantly, help you sell them.
At $9.99 (and with a no learn, no refund guarantee) it should be a no-brainer. Here’s where you can go see Michael’s Sales Page and buy the book – and remember, this isn’t an affiliate link.