If there are two things that have enjoyed incredible growth during the internet era it is social media and online gaming. Online casino sites in particular have introduced people who would not previously have considered gambling and, at the same time, there has been an explosion in the use of social media sites like Twitter and Facebook – and the latter definitely has benefits for the former.
For one thing, social media allows people to share things that are of interest to them. When people talk about their passion for playing casino games like blackjack, roulette or slot machines on a social network like Twitter, it has the potential to reach millions of people and at least some of whom are almost certain to decide to visit that site and try the games for themselves. Thus on a basic level, social media acts as a kind of free publicity for the top online casino sites.
Beyond this, some of the casino sites have actually sought to directly integrate some of their casino games with social networks – most notably Facebook. An example of this would be the Zynga poker game, which has become the single most popular form of online poker, and which is available via Facebook. The two are not unconnected, as being integrated with Facebook enables people to play against and discuss the game with people they are already friends with – making the process of casino gaming a lot more social and appealing to people.
Finally there are the opportunities that social media provides to casino sites such as www.gamingclub.com/ca/online-blackjack to improve their customer service. The big online casinos can use their Facebook and Twitter pages – as well as video content on Youtube – to tell potential customers about promotional offers and new games, but also to deal with customer questions and queries directly. Being able to work this way with customers to resolve problems ensures greater customer satisfaction, and this has to be beneficial to the casino sites.