What is the purpose of my video?
You’ve heard that content is king a million times. Or one of my favourite quotes: Excellent Content isn’t the exception, it’s the price of entry. (Corbett Barr – www.thinktraffic.net). Or you’ve heard a million variations of this – you KNOW that you have to create quality content if your blog or website is to stand out from the crowd.
But before you start creating that excellent content, there are 3 steps you need to take to ensure that your excellent content really furthers the goals of your blog or website.
IF you do these steps you’ll find that you are creating the kind of content that your audience wants, in the medium that they want AND that you are positioning that content for maximum exposure.
Let’s look at the three steps in turn.
Step 1 – Give ‘Em What They Want, How They Want, Where They Want [Read more…]
Last week I was talking with one of my mastermind buddies about online business models, and the name of Pat Flynn and Smart Passive Income came up.
Now I won’t name and shame my mastermind buddy, but Steve he’d never heard of Pat, or the Smart Passive Income blog. We were near the end of our chat, so I sent Steve him a link and thought no more about it.
Now my mastermind buddy and I are in different time zones and when I woke up the next morning I had an email from him asking if I could get on Skype with him again as soon as he was awake.
So later that day we talked – and he was freaked out. He’d read Pat’s latest Income Report (June 2011) and couldn’t understand how he was making so much money and asked if I could explain how Pat’s business model worked.
As I’ve been following Pat since April 2010 I said I could, and we spent 30 to 40 minutes on Skype where I did an impromptu reverse engineering of Smart Passive Income and explained how Pat was so successful.
There are some fascinating lessons from Pat’s site and I thought it would make a great post to share those lessons. [Read more…]