And with Part 2 here:
The Cliff Notes version of that post is this:
- I have an offline business called Carte Blanche
- I want to convert the website for that business from an online brochure to a site that will attract potential clients AND pre-qualify them
- I plan to use Content (or inbound) marketing as the main tool to do this
- I’m using a great book called Duct Tape Marketing as a guide to systemizing my efforts.
- What I do will be chronicled here on One Spoon so that others can follow, get inspiration, make suggestions, etc.
The Duct Tape/Content Marketing Challenge Part 2 [Read more…]
If you’re American you probably know who Jerry Rice is. He’s an American Football player – and one of the most successful wide receivers the game has ever seen. If you look up the all-time stats for Touchdowns and Receiving Yards you’ll see Rice is at the top.
And not just by a bit either. In Touchdowns, the differential between Rice and the number two on the list (Emmett Smith) is nearly 20%. In Receiving Yards, the differential between Rice and the number 2 on the list is nearly 40%.
So you’d probably think that Rice was one of those individuals who was just super talented at his chosen discipline? (In the same way that Tiger Woods is ‘just’ super-talented at golf. Or that Roger Federer is ‘just’ super-talented at Tennis. And so on).
And that he was always super-talented at American Football.
Here’s a fact you may not know about Rice:
The Year Rice Turned Pro He Was Passed Over by 15 Teams In The Draft [Read more…]
In the first article in this mini-series we looked at a facet of Tiger Wood’s practice that a seasoned golf journalist considered extraordinary enough to write about. And we talked about how when he’s playing golf that’s exactly what Tiger is doing – he’s playing, not practicing. You can read that article here:
Lessons For Content Marketers From Tiger Woods Part 1
But when he’s practicing, he chunks his game down into discrete units that he can then work on individually and strive to improve in those areas.
In the second article in this mini-series we looked at the process of written content creation – the El Dorado for all content marketers – and I broke down the task of written content creation into four main sub-categories. And then broke those sub-categories down into smaller, discrete units. You can read that article here:
In the third article in this mini-series I introduced you to the system of practice that all the champions use to get better. That system of practice is called Deliberate Practice.
In this article – the last in the mini-series – I’ve taken on a challenge. My friend and fellow blogger Marlee Ward from MarleeWard.com wants to practice this topic: how to use good grammar and write how you speak. [Read more…]
In the first article in this series we looked at how Tiger Woods breaks his game of golf down into smaller chunks. And then he practices those chunks in a disciplined and focused manner.
In the second article in this series we then took the written process of content creation and broke it down into four sections – and then broke each of those sections down into smaller chunks.
If you wanted to really work at improving your writing you can then take each of those chunks and devise exercises and actually practice these elements in isolation. Over time your writing will improve in those specific areas – and over time will appear organically in your general writing.
That of course is assuming you have a practicing system in place. And that’s what we’re going to talk about in this article. The practicing system you should use is called Deliberate Practice and first up we’re going to look at what Deliberate Practice is, and what are its fundamental components. [Read more…]