One Spoon At A Time

the business of writing for business writers

How a Target Profile Interview Can Save Your Business

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In a couple of recent posts I mentioned the concept of a Target Profile Interview.  My mastermind buddy Marina (aka ‘The Motivator”) is responsible for making me do my first Target Profile Interview – so when a few people emailed and asked me to write more about Target Profile Interviews I felt that it would be better for her to write about this important business tool than me. Fortunately for all of us she agreed with me!

(Please note that in accordance with my paid Guest Posting Policy this is the paid Guest Post for October.  Still looking for posts for November….read the guidelines on the main guest posting entry and send me a query if you’re interested in applying.)

OK – over to Marina….

 

[Read more…]

3 Ways To Get Quality Content On your Blog Or Website With A Minimum Of Effort #blogging

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Back in the day Bill Gates said: Content Is King.  And yep, that quote would have been way cooler if Steve Jobs had said it, but even so I believe Bill Gates is right.

Quality content does so many things for your blog or website that it should be a no-brainer – and as Corbett Barr says quality content is the price of entry these days.

But the one problem with creating quality content is that it takes time.  And sometimes life has a nasty habit of getting in the way and you don’t have as much time as you would like to create that level of quality content that your audience expects.

Easy solutions to this conundrum are to:

More Thoughts on $50 Guest Posts

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On Monday I published this post talking about why I decided to pay for a limited number of guest posts per month:

Guest Post Wanted: $50 Per Post

As you can imagine, I’ve had a good number of ‘pitches’ from people willing to write for me. (And apologies if I’ve not got back to everyone yet…been recovering from minor surgery which dented my workflow on my bass guitar site….which has a knock on effect here too).

One or two of those pitches were pretty good – however a lot of the pitches were quite generic in concept.

So I’m going to link to a bunch of posts of the kind that I want to publish – these will be the most effective ‘guest post publishing guidelines’ I can provide.

Without further ado, here they are: [Read more…]

The Guest Blogging Trade-Off And How To Guest Blog On Your Own Site

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Guest Blogging – you all know that writing great content and having it published on a more popular site is a great way to build your audience and extend your brand recognition, right?

And although the effectiveness of guest blogging isn’t what it used to be – it’s still an effective strategy.  My mastermind buddy Danny Iny of Firepole Marketing is one of the most prolific guest bloggers out there – last time I checked in with him on this the strategy was still working for him.

If you’re a new blogger you’ll have heard people talking about guest blogging as a great strategy that you should employ.  What you won’t have heard though – I’ve never seen it anywhere – is anyone talking about the trade-offs that you have to make when you guest blog.

The Guest Blogging Trade Offs [Read more…]

Blog Post Critique 1 – Adarsh Thrampy/Sales Maximus

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Today’s post is the first of three blog critiques. Today’s writer – Adarsh Thrampy of Sales Maximus – was the first ‘winner’ by default.  I put two more free blog post critiques up for grabs in this post:

Who Wants A Free Blog Post Critique?

I’m pleased to announce that the winners of the other two blog post critiques (as chosen by my sons Freddie and Max) were:

1)   Krista Stryker (chosen by Max)

2)   Stan Faryna (chosen by Freddie)

(I’ll email Krista and Stan later to tell them how we proceed from here.)

How The Critiques Will Work [Read more…]

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