You’ve heard that content is king a million times. Or one of my favourite quotes: Excellent Content isn’t the exception, it’s the price of entry. (Corbett Barr – www.thinktraffic.net). Or you’ve heard a million variations of this – you KNOW that you have to create quality content if your blog or website is to stand out from the crowd.
But before you start creating that excellent content, there are 3 steps you need to take to ensure that your excellent content really furthers the goals of your blog or website.
IF you do these steps you’ll find that you are creating the kind of content that your audience wants, in the medium that they want AND that you are positioning that content for maximum exposure.
Let’s look at the three steps in turn.