And with Part 2 here:
The Cliff Notes version of that post is this:
- I have an offline business called Carte Blanche
- I want to convert the website for that business from an online brochure to a site that will attract potential clients AND pre-qualify them
- I plan to use Content (or inbound) marketing as the main tool to do this
- I’m using a great book called Duct Tape Marketing as a guide to systemizing my efforts.
- What I do will be chronicled here on One Spoon so that others can follow, get inspiration, make suggestions, etc.