If you’re using video as one of the planks in your Content Marketing strategy – and if you’re not, you should be! – then the first place you should be syndicating your videos is YouTube. (For the rest of the places your video should be syndicated to, please check out The Content Marketers Video Playbook.)
If you’re posting to YouTube – then you’re going to get comments on your videos. This is (mostly) a good thing – Youtube sees this as a sign of engagement with your audience, and they tell us this does affect the rankings of your video(s) and channel.
In the rest of this post I want to walk you through the commenting strategies I use with Youtube.