- Set up blog
- Create posts and build a following
- Sit back and make money by some combination of advertising and/or affiliate sales
What I really like about this post is that Benny is just a regular guy like you or me – he’s not some bullshit guru trying to sell some bullshit system with a sales page that promises you’ll be making a 6 Figure income in just a few weeks with only a few hours work.
(Note – Benny went on to have his App featured as the App Of The Week in the App Store – and that catapulted him to greater success. Read Life As App Of The Week for the full story!)
I wanted to write a similar post at a similar time in the hope that this might give inspiration to others in the way Benny did. But I had to delay writing the post as I was on vacation!
So How Did I Make $6K In A Week With Two Emails? [Read more…]
If you’ve read some of the posts on the blog section of the website, you’ll have noticed that I use movie stories to illustrate points in various points. That’s because a lot of the underlying stories of movies are structured upon a model of story called ‘The Hero’s Journey.’
And the reason both Hollywood AND cinema audiences love stories that use this model is because The Hero’s Journey allows the storytellers and filmmakers to create stories that are entertaining, whilst simultaneously mapping out an accurate psychological representations of the human experience.
And on a subconscious level, it’s how deeply the audience resonates with this psychological representation that ultimately determines how much they enjoy the film. And if they really enjoy it, their natural reaction is to tell their friends.
The films that go on to make big bucks at the box office do so based on word of mouth. Initial advertising will create an interest in a film – but that interest won’t be sustained if people who see the film don’t recommend it to their friends. Most Hollywood movies have an opening weekend ‘spike’ and then viewing figures go downhill rapidly
The major blockbusters though have an opening weekend spike, and then return consistent viewing figures for many weeks. (These films are the multi billion dollar grossing films – like Avatar, Titanic and Lord of The Rings).
Which Brings Us To Shawshank Redemption [Read more…]
Now I’ve had a couple of emails since then from people who put potential business ideas to those tests, and came up wanting. And they asked me for my advice about whether they should proceed or whether they should look for another idea. [Read more…]
I read an interesting post over at Leo Babuta’s Zenhabits blog the other day titled Write Your Own Obituary.
The thrust of this post is that writing your own obituary is a way of long term goal setting. Or doing what Steven Covey refers to in his book ‘The 7 Habits Of Effective People’ as Beginning With The End in Mind.
This kind of long term goal setting is great for anyone’s business. In the rest of this article I want to share a strategy that can help you work out how to take a long term goal and step back and actually work out a spoon-by-spoon strategy to achieve it.
This strategy involves Interviewing Your Future Self. [Read more…]